In this episode:‍

Sales leadership expert Josh Allen explores the critical insights and strategies for excelling in the B2B sales landscape. Josh and James Abraham, dive into the significance of the CRO role, its potential transformation, and the importance of aligning sales processes with customer buying journeys. Allen shares his extensive experience in scaling tech companies and emphasizes the necessity of internal development for top performers, proposing a shift towards a more holistic approach to customer engagement and success. This episode is a must-listen for those looking to navigate the complexities of sales leadership and drive sustainable growth in their organizations.

‍About Josh:

‍John Allen, the Chief Revenue Officer (CRO) at Tive Inc., possesses a wealth of experience in go-to-market strategies. His notable career includes significant roles at renowned companies such as LogMeIn, CarGurus, Drift, and Owl Labs. Throughout his career, John has demonstrated a dedication to leading efficient and high-performing customer-facing teams. His holistic approach to scaling go-to-market strategies emphasizes the integration of inside sales organizations with strategic investments in field and enterprise sales, partnerships and alliances, and customer success and support. John believes that this comprehensive strategy, combined with a strong marketing strategy, is crucial for achieving true market scale