In this episode:

Niraj Kapur, a LinkedIn top voice, and sales expert. The discussion focuses on sales and integrity on LinkedIn and how to avoid spamming while effectively connecting with potential clients on the platform. Niraj recommends three main steps for success:1. Create quality content: Write content that speaks to the conversations going on in your clients' heads and addresses their concerns. Utilize video content, as it makes you appear more credible and authoritative.2. Have a mindset of serving, not selling: Focus on helping people rather than just trying to make a sale. When you help and provide value, sales will naturally follow.3. Follow up effectively: Use a multi-step process that includes liking and commenting on your prospects' posts, sending personalized invites and messages, and eventually a voice note or video to grab their attention.

About Niraj:

Niraj Kapur is a sales coach, LinkedIn trainer, speaker, and author of the Amazon bestsellers "Everybody Works in Sales" and "The Easy Guide to Sales for Business owners". He has over 23 years of experience in sales and has worked for The Guardian newspaper Group and FTSE 100 businesses. Niraj is also a screenwriter and has had several screenplays optioned. He has been recognized as a Salesforce Top Sales Influencer from 2021 to 2023 and is a TEDx speaker.